To reach the Lorissa’s Kitchen health and wellness audience in one of their key markets, Denver, we activated around Bike to Work Day.
To do so, Lorissa’s Kitchen bought out Denver B-Cycle stations and made them free for all riders, all day. To tell the people of Denver, we tapped local media, local influencers, two local contestants from ABC’s ‘The Bachelorette’ and held an event at a local brewery.
The results were 6.3M online media impressions, morning broadcast reaching more than 40K viewers, 273K owned reach on social (including a Facebook Live with over 4K views and hundreds of engagements) and over 5K engagements on owned social content.
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