Jack Link’s Station Domination at the X Games wins MN Ad Fed ‘The Show’ award for Best in Show and Gold Social Media Campaign.
As the unofficial official sponsor of the X Games, Jack Link’s snagged damn near all the OOH placements surrounding the US Bank Stadium light rail station.
To create a social strategy as big and bad as the buy, I made a plan to blow up social channels with a team of X Games athlete influencers. We showed up with Sasquatch at skate shops, and shared Sasquatch sightings at local parks and popular skate spots.
SOCIAL THINGS
SWAG
OOH
CREATIVE CREDITS: MILTON UN, MATT RECTOR, JOSH LEUTZ
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