What’s critical to both a great-tasting Heineken and US Open greatness? The Perfect Serve. Heineken gave New Yorkers the chance to experience The Perfect Serve on and off the court.
AdFed MN The Show 2020 | Social Media, Single Execution Bronze
Case Study Presented at Social Media Breakfast MSP
We took over a tennis court in a high-traffic area along the Hudson, and invited fans to take their best shot at returning a serve from legendary servers Andy Roddick and Lindsay Davenport – if they were successful, they could win US Open tickets.
Using content from the activation, media interviews with tennis pros Andy Roddick and Lindsay Davenport and content from influencers, we amplified the activation well beyond the event footprint through earned media coverage and a flurry of organic and paid social media.
ccprtr.com 