Box Tops for Education gave teachers the recognition and support they deserve, especially as they rise to the challenge of meeting the needs of students during the pandemic.
We partnered with Chance the Rapper to celebrate Teacher Appreciation Week by hosting an Instagram Live awards show, The Twilight Awards, highlighting teachers doing incredible work through distance learning.
Teachers deserve more than a week of appreciation, so we extended our efforts through the rest of the month encouraging fans to celebrate a teacher they appreciate using #GiveExtraCredit.
Campaign results:
- 573 million total campaign impressions
- +21 point lift in overall brand sentiment
- +122 percent lift in brand mentions compared to previous month
ccprtr.com 