Using social-listening, I can insert an awesome brand and voice into quasi-unrelated, interesting or funny conversations on social media. With a wild brand like Jack Link’s those opportunities come knocking often. All it takes is up to 140 (now 280) characters to make it gold.
These are some of my meatiest tweets:
- Jack Link’s tweet response was featured in a USA Today High School Sports article, about a player who’s last name is “Buffalomeat.”
- Sasquatch jumps out of a plane.
- Jack Link’s announces the Wild Side Store.
- Someone thought Arby’s would be the best sponsor for golfer, Andrew ‘Beef’ Johnston. Arby’s agrees. Jack Link’s thinks otherwise.
- Jack Link’s tweets at Thrillist contributor and NSYNC band member, Joey Fantone.
- Katy Perry put Jack Link’s partner, Karl Towns in her video. Jack Link’s applauds him on ‘another one in the basket.’
- Fan gets into cheese-head Twitter beef over Jack Link’s vs. Chef’s Cut Jerky.
- Jack Link’s smells reporters jerky through the internet.
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