As millennials continue to shatter stereotypes and share household tasks, fathers are using cooking as a way of bonding with their children by making their favorite family meals together, something well-known to the founder of Jennie-O, who named the company after his own daughter, Jennie.
To celebrate this connection during a key moment window for Jennie-O, Father’s Day and the start of grilling season, we created a user-generated recipe contest for parent’s and their kids.
By tapping a network of influencers and conquesting organic hashtags like #turkey, #dadcooks and #dadscooking, we drove 13.9M potential impressions and almost 650 mentions on social.
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